Krug was established in 1843 by Joseph Krug who thought the best champagne could only be achieved by using the best wines, tasted separately plot by plot from the best vineyards. The main factor he thought could make a great product was to free the process from climatic moodiness. He started building his reserve with grapes from a separate plot of land with its own characteristics. Neither the harvest or the weather affected Krug's products, he could always create a Champagne with nuances and generosity. Today the sixth generation, Olivier Krug, represents the legacy of the company, which helps the company to keep the promise of Joseph Krug, which is to deliver the best champagne year by year.